The Penn State Alumni Association

What’s been happening:

Well, I've enjoyed a successful career after Penn State, first in engineering and now internet advertising/marketing. My Expertise: Online, Affiliate, Email, Search & Direct Partner Marketing Feb 2005-Current VistaPrint.com- Online/Affiliate Marketing Manager -Own strategy, execution, recruiting, relationship management, budget & sales goals -FY08 Channel Growth - 248% -FY07 Channel Growth - 185% 1) Affiliate marketing channels with Commission Junction, Google, Linkshare & over 30 CPA networks 2) Online advertising with MSN, Yahoo, AOL, Ad.com, agencies/brokers, social media, blog sites, etc.; CPM-CPC-CPA-CPL-Co-Reg. 3) Behavioral & contextual advertising; -Responsible for media buying, goals, budgeting, & scheduling, creative, recruitment, contract negotiation (CPM, CPC, CPL, CPA, rev share, hybrid), promotional strategies, email campaigns, linking strategies, paid placements & search strategies 1999 - Feb 2005 Commission Junction, ValueClick -Role: strategic client relationship, account management, professional services, online sales with top 500 online retailers, advertisers & publishers. -Owned, managed & executed strategic accounts: About.com, Advanta, EBAY, Ancestry/MyFamily/Genealogy, Eddie Bauer, Expedia, Freeshop (CPG), GAP/Old Navy, Hammacher Schlemmer, IBM, Musician's Friend, Payless Shoes, Priceline, Sony, Stamps.com, Staples, Travelocity & Verizon Wireless